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I attended the Content2Conversion conference in Phoenix in mid-February. The conference focuses on how companies drive demand and is attended by manufacturers, vendors, and experts in the field of content marketing. In the sessions, many references were made as to CEB's "big blue arrow" which states 57% of the customers…

A few weeks ago, I was at an all-day technology workshop and saw several vendor presentations. I was struck as to how compelling each of the presentations could have been but weren't because the message was mis-managed. Be a Challenger Much of my comments have been spurred on by the…